We're on a mission to prove that powerful cleaning doesn't need plastic. What started in our kitchen, wrestling with the guilt of another empty dish soap bottle, has grown into a movement of over 35,000 households choosing better. Every product we create replaces three plastic bottles, but we're not just replacing products – we're reimagining them. By combining cutting-edge green chemistry with time-tested natural ingredients, we've created cleaning solutions that work as hard as traditional products, while being kinder to our oceans and gentler on your hands.

But this is just the beginning. We believe the real power of change lies in everyday choices. In every sink, in every home, there's an opportunity to choose better. We're here to make those choices easier, proving that small swaps can create massive impact. Together with our community, we're not just cleaning dishes – we're clearing the way for a plastic-free future, one bar at a time.